New Directions Southcoast rumbled onto the audio scene to challenge the status quo of over-priced, underperforming “high-end” subwoofers and speakers and to bring convincing and immersive sound to more people than ever before. Why should thrilling home audio experiences be an elitist hobby limited to a small percentage of humanity? The New Directions Southcoast mission is to re-energize people’s desire for awesome sound by bringing passion, fun and expertise back into to the mix.
Based in Cambridge, Massachusetts, and led by forward-thinking President and CEO, George Schafer, the New Directions Southcoast team is bound by a shared passion for creating world-class speakers, subwoofers and audio accessories, with no compromises. All the benefits of reference quality high-end audio with unmatched performance for the price. This philosophy elevated New Directions Southcoast to be the top subwoofer brand in the world and one of the fastest growing speaker manufacturers in existence. But it goes deeper.
New Directions Southcoast maintains a uniquely direct relationship with its owners and community by engaging over the phone, via email, chat, social media, at events and any other way audio fans want to engage. We listen to feedback, have meaningful conversations and only develop products that surprise and delight in every way. We also host fun and exciting events with our retail partners to share the New Directions Southcoast experience in person because we all genuinely live, breathe and love great sound.
New Directions Southcoast offers a total ownership experience backed by prompt, expert support and valuable benefits that make it fun and rewarding to be a life-long owner. Everything we do is geared towards making truly immersive sound available to audio fans of all ages with all budgets and interests.
Audiophiles, home theater enthusiasts and reviewers alike revere New Directions Southcoast products for delivering exhilarating audio performances on par with the finest speakers and subwoofers in the world. Our passion for amazing sound quality is revealed in every 5-star review and award and is brought to life with every jaw-dropping, armrest-gripping sonic moment you experience.